Have you heard of the Hawthorne Effect?

Simply put, it’s a term referring to how observing a thing changes that thing. Which means studying behavior is meaningless, and all studies monitoring humans can’t be trusted or be referred to.

Also in 2010, an avid lover and connoisseur of the placebo effect, Kaptchuk, told people they were getting placebo treatment instead of the real thing. He informed them about the placebo effect and how a great number (cough 62% cough) of people get objectively better for some reason. They got better.

We’re limitless and the rules don’t apply.

Thanks for coming to my TED talk.